Origin executed the content launch of Miley Cyrus's announcement of her newly signed label deal and song collaboration with The Kid Laroi.

Our team created Miley’s best performing video on her page (100M+ views) and created a "tease" video of the new single with Miley and Laroi.

The launch of the short form videos we produced resulted in 5M new followers on Miley's page and the song blowing up on TikTok with over 2M+ UGC and an impressive #8 on the Billboard Hot 100.

Origin led the influencer marketing campaigns for The Kid Laroi and his diamond/platinum record releases across TikTok.

Our team implemented innovative viral tactics with select macro-influencers to drive awareness to trends and to increase streams.

The influencer strategies we implemented led to The Kid Laroi taking over TikTok with 10M+ User Generated content all tailored to promoting Stay (Diamond), So Done (Platinum), and Without You (4X Platinum).

Origin onboarded Bella Thorne with the focus of rebranding her social pages. It was our goal to accomplish this and simultaneously increase her awareness and engagement.

Our team stepped in and successfully revamped her online presence with content that highlighted fashion, movie/tv, and companies she started.

The branding and engagement strategies we implemented led to impressive growth across impressions, engagement, and organic reach.

Origin went on tour with 24KGoldn to build out his short form content strategy and tease/promote his upcoming music.

Our team is the first to take many of the now popularized TikTok content strategies to market and saw success making 24kGoldn one of the most viewed artist on TikTok.

The promotion of short-form content on 24kGoldn's page led to his #1 Billboard hit "Mood", 2x platinum single "City of Angels”, gold single "Coco", and album "El Dorado”.

Origin launched The Chainsmoker's return on all social platforms and was tasked with increasing awareness/engagement for their pages.

Our team stepped in and successfully created a viral launch video complemented with a conspiracy campaign we led that generated over 100M+ views and 2M+ new followers for their return.

The innovative and consistent content we distributed amongst all their pages positioned them back stronger than ever across socials.